2010

video of the year
ok go - this too shall pass (rube goldberg machine vsn)
directors: james frost, synn labs, ok go

best pop video
in association with music week
plan b - prayin'
director: daniel wolfe

best dance video
hot chip - i feel better
director: peter serafinowicz

best urban video
in association with aimimage
jay z ft. swizz beatz - on to the next one
director: sam brown

best rock video
ok go - this too shall pass (rube goldberg machine vsn)
directors: james frost, synn labs & ok go

best indie/alternative video
in association with 3 mills studios
charlotte gainsbourg ft. beck - heaven can wait
director: keith schofield

best budget video - rock, indie, alternative
sour - hibi no neiro
directors: masashi kawamura, hal kirkland, who-fu (magico&masayoshi)

best budget video - pop, dance, urban
example - watch the sun come up (devil's gun zeitgeist remix)
director: ben newman

best international video
lady gaga - bad romance
director: francis lawrence

best animation in a video
gorillaz - on melancholy hill
animators: jamie hewlett & pete candeland directed

best art direction in a video
plan b - prayin'
art director: sam tidman

best cinematography
in a video in association with panalux
plan b - stay too long
dop: lol crawley

best editing in a video
jay-z ft swizz beatz - on to the next one
editor: amanda james

best styling in a video
plan b - stay too long
stylist: hannah edwards

best telecine in a video
biffy clyro - god & satan
tk: simone grattarola at rushes

best visual effects
in a video in association with beam
audiobullys - only man
vfx: mathematic studio

the innovation award
in association with shots
the johnny cash project
johnny cash - ain't no grave

director: chris milk

best live music coverage
the prodigy - take me to the hospital (live at milton keynes bowl)
director: paul dugdale

best music ad - tv or online
dizzee rascal - tongue n' cheek
director: chris boyle

best producer in association with rushes
tim francis

best commissioner in association with imd fastrax
ross anderson

best new director in association with locomotion
ben newman

best director in association with promonews
daniel wolfe

the icon award
hammer & tongs