this category is open to any single track pop video completed and delivered to the commissioning company or client between 1 august 2020 and 31 july 2021.
you must select a sub-category: uk, international or newcomer.
uk means a video for a uk artist (ie. a british passport holder or longterm uk resident)
international means a video for a non-uk artist
newcomer means a video for either a uk or international artist made for under £8000 (or equivalent). this category is designed to recognise newcomer directing talent
our judges will be asked to assess the entries according to the following criteria:
originality of concept
technical expertise and execution
effectiveness of the video in showcasing or promoting the music