this category is open to any single pop video completed and delivered to the commissioning company or client between 1 august 2023 and 6 august 2024. please note, any works entered into the 2023 awards cannot be entered again.
you must select a sub-category: uk, international or newcomer.
uk means a video for a uk artist (ie. a british passport holder or longterm uk resident)
international means a video for a non-uk artist
newcomer means a video for either a uk or international artist made for under £15,000 (or equivalent). this category is designed to recognise newcomer directing talent. a newcomer is defined as a director whose first commissioned music video was completed and delivered after 1 january 2021.
please note that there will be 4 awards for newcomers as follows:
- best pop / r&b / soul video - newcomer
- best dance / electronic video - newcomer
- best rock / alternative video - newcomer
- best hip hop / grime / rap video - newcomer
when you select 'newcomer' your video will be automatically entered into the appropriate award category.
judging criteria
our judges will be asked to assess the entries according to the following criteria:
- originality of concept
- technical expertise and execution
- effectiveness of the video in showcasing or promoting the music
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